新东方泡泡少儿英语面试

篇一:新东方泡泡少儿英语3级测试卷

听力部分(30分)

I. 仔细听录音,选出你听到的单词所代表的图片。每个单词读两遍。(每小题1分

共5分)

( )1、

( )2、

( )3、

( )4、

( )5、

II. 听音,判断对错。(对的写T,错的写F)。(每小题1分共5分)

( ) () ( ) () ( )

III. 听音,选出你所听到的单词(来自:WwW.hn1C.Com 唯 才 教育 网:新东方泡泡少儿英语面试)。每个单词只读一遍. (每小题1分共5分) ( )1. A. voice B. softC. boy D. nice

( )2. A. apple B. pear C. egg D. strawberry

( )3. A. this B. theC. theseD. there

( )4. A. hurry B. homeworkC. movie D. video

( )5. A. man B. sandC. penD. ten

IV. 选出所听到的正确短语:(每小题1分共10分)

( )1、There are ________ in the country.

A. houses, barns, trees and ponds B. horses, barns, ponds and trees

C. houses, fences, barns and ponds

( )2、The show is _________.

A. a cartoonB. a nature show C. a comedy

( )3、Connie _________ the TV show.

A. liked B. didn’t like C. like

( )4、The show was _______.

A. boring B. funnyC. exciting

( )5、The show is on ________.

A. at 6:00 pm B. at 7:00 pm C. at 9:00am

( )6、I’d like a big___________please.

A. piece of pizza B. piece of bread C. piece of onion

( )7、Jim drank ________ for breakfast.

A. a glass of juiceB. a glass of milk C. a glass of lemonade

( )8、Cindy usually goes to bed_________.

A. after midnight B. at 10:00 P.M.

C. before 9:00 P.M.

( )9、How do you feel when you ________________?

A. don’t get enough sleep B. eat right C. eat good food

( )10、You feel __________.

A. with your eyes B. with your hands C. with your ears

Ⅴ.听音选择。听句子,选出正确的答句。(每小题1分共5分)

( )1. A: Yesterday was sunny day.

B: Yesterday was cloudy day.

C: Yesterday was rainy day.

( )2.A: Hotdog smells delicious.

B: sandwich smells delicious.

C: Hotdog tastes good.

( )3.A:I like a glass of water.

B:I like a piece of bread.

C:I like a slice of tomato.

( )4.A: I ate chocolate yesterday.

B: I ate vegetable yesterday.

C: I ate candy yesterday.

( )5. A. She goes to school by bus.

B. She goes to school on foot.

C. She goes to school by car.

笔试部分(70分)

I.填空。(每小题1分共5分)

( )1. what‘s the weather like today? A. Yes, I do.

( )2. Would you like a can of pop?B. I feel good.

( )3. What do you often have for lunch? C. I often eat rice.

( )4. Do you have any peaches?D. It’s cloudy.

( )5. How do you feel when you eat right?E. No, thank you.

F. Yesterday was sunny. G. I brush my teeth everyday. II. 介词填空(5分)

A.in B.on C. at D. from E. with F. behind

() 1. I think Debbie’s New Sister is ________ Channel 4.

() 2. It’s a beautiful coat _______a red flower on it.

() 3. My mom is _______ good health.

() 4. What’s ______ TV at 10:00?

() 5. The two mice hide _________the fridge so the cat can see them.

() 6. A lot of people _______ Miami speak Spanish.

() 7. There are many different kinds of restaurants ________delicious food.

() 8. We can see some animal, houses and fences _________the farm.

() 9. The farmer got three wishes __________the tree.

()10. The girl in a yellow dress is ___________Chili.

V. 选择填空(15分)

()1. Yesterday was Christmas. Sally ___________ with her friends.

A. want to celebrate it B. want celebrate it

C. wanted to celebrate it D. wanted celebrate

()2. —What did you drink and eat for breakfast this morning

—__________.”

A. I eat some toast and some pop. B. I ate some toast and some pop.

C. I ate some toast and pop. D. I ate some toast and drank some pop.

()3. The game show is ___________.

A. excite B. excited C. exciting D. excitement

()4. —What did you watch last night?

A. I awarded it 3 stars. B. I watched TV for 3 hours

C. I watched a fantastic movie. D. I didn’t like any shows I watched.

()5. “She went to bed at 11:30 P.M.”It means“She stayed up__________.”

A. past midnightB. past 11:30 C. to 11:30B. at 11:00

()6. I hope I can _______ two languages.

A. sayB. talk C. speakD. shout

()7. Did you eat ______ candy yesterday?

A. someB. any C. a D. an

()8. —How do you feel when you don’t get enough sleep?

— ______________

A. I feel sick.B. I go to sleep at midnight.C. I’m sick. D. I feel happy.

()9. ______ you _______your homework?

A. Did, finished B. Do, finished C. Did, finish D. Do, finish

()10. ________ watch TV all the time! It’s bad for your eyes!

篇二:新东方泡泡少儿英语内部讲义-通用少儿二星英语

一、 新东方泡泡少儿英语内部讲义

篇三:泡泡少儿英语面临转型

泡泡少儿英语面临转型

2014财年第三季度,新东方营收同比增长16.4%,低于预期。泡泡少儿英语学生注册人数的下降,被新东方解释为营收增幅放缓的主要原因之一。

对此,俞敏洪(微博)说:“第三和第四财季是泡泡英语开始新项目的转型期,所以注册人数增长会放缓。我们预计泡泡英语的注册人数会在夏季增加。”新东方CFO谢东萤公开表示,现在推行的新项目会给泡泡少儿带来前所未有的改革,将会刷新整条业务线,这将包括:课程内容更新,新的教学技术设备,直播黑板和全方位融入数字和在线元素。目前,新项目已经在全国部分校区实验,预计在2015财年第一财季(夏季财季)将在全国校区推行,并且夏季学期泡泡英语会有显著的涨价。

泡泡少儿成立于2004年,其创始人,现任新东方迈格森负责人的谢琴(微博),曾是武汉一个小型少儿英语机构的负责人。在产品和内容方面,泡泡少儿与当时遍布社区和街道底商的少儿英语培训机构相比,并没有特别的优势。泡泡一个暑期2000~4000元的价格,和开在新东方教学区内的店铺,也可以看出中低端的定位。泡泡能持续做大,靠的主要是新东方的品牌和谢琴强势的管理。

2004年到2009年,虽然也面临着各地的区域型机构的竞争,泡泡少儿还是持续增长。但2007年开始,瑞思学科英语,贝乐学科英语等机构陆续成立,2010年,迪士尼英语进入中国。这一批机构的市场定位和产品,和泡泡少儿有很大的区隔:定位高端市场,一年的客单价在3万元以上,开店主要在shopping mall和繁华商圈写字楼内,装修讲究。很快,这批机构得到了市场的认可。

“2011年,俞敏洪就说,泡泡该转型了。”北京新东方学校少儿部总监李亮回忆,俞敏洪一直对泡泡少儿的情况有所不满。在新东方的体系中,泡泡少儿是蓄积低龄生源的,在战略上很重要。但是,新东方毕竟是以留学 (微博) 培训为主,泡泡的体量小,运作了6年,全国营收未到5亿,利润有限,加之市场竞争激烈,在集团内部一直没有得到足够的重视。

2011年,新东方成立迈格森教育,似乎显示了新东方对瑞思、贝乐等机构开

辟的少儿英语高端市场的野心。但是,迈格森成立至今,营收未过亿,学生注册人数和品牌影响力都未达到预期。

“贝乐和瑞思的成功之处在于,能够一句话讲清楚自己产品的特质:上美国小学,然后一切行动都围绕这个展开。迈格森,没能一句话把自己的产品说清楚。少儿英语市场,各种各样的引进产品太多了,如果你讲不清楚,你就是模糊的,没法跟别人竞争。”李亮打算以“清晰化”的思路,首先在北京新东方改造泡泡少儿。“我为泡泡定的一句话,就是保证你的孩子分数高,优秀,上好学校。”

对于改革方式,李亮的想法是,第一步,保住现有的市场,稳定团队和信心,增加新的科目,提升业绩。

泡泡少儿原本就是立足中低端市场的,一年的客单价大概是12000元,远远低于瑞思和贝乐的30000元。在这个价位的市场,泡泡少儿的竞争对手,是好未来旗下的乐加乐、和巨人旗下的少儿英语。

对于3~6岁的市场,李亮暂时不想做太大调整,在他看来,这个市场现在是贝乐、瑞思等高端机构的市场,泡泡少儿的目标是保证业绩不要大幅度下滑。

在6~8岁的市场,李亮想加入语文科目。现在,全国都面临着高考(微博)语文改革的政策,在6~8岁的年龄段,让家长为孩子的语文科目加大投入,是一种可行的策略。

在8到14岁的市场,李亮认为这个年龄段可以和优能中学衔接,是泡泡的重点。他打算加入数学科目,毕竟,和应试教育相关的数学培训的市场,其容量是英语培训的1.5倍。而迫近小升初升学,语文和现有的小升初考试关联不大,市场认可程度肯定不及6~8岁段。

然后,改革的第二步,李亮希图将泡泡少儿从现有的校区中独立出来,单独开店,选址在繁华地区底商,装修要比现在更好。“少儿英语机构,环境是获得家长信赖的第一步。”

第三步,李亮认为完全可以在少儿英语市场再做一个高端品牌。“跟瑞思、贝乐相比,新东方想找外教,资源比他们更强,我们去做个学科英语,也不一定做不过他们。关键是足够好的人带队。”